Marketing Specialist (Brand and Reputation) – Summer Student

Summer Student, Marketing Specialist (Brand and Reputation) Apply now! Job Title: Summer Student, Wellness Ventures & Brand Development Location: Calgary, AB Start Date: June 2017 Length of Term: 2 months (potential opportunity to extend to year-round on commission only basis) Business Unit: Wellness Application Deadline: June 13, 2017 or once the position has been filled Job Overview We are hiring a self-motivated, eager and ambitious person to join our team, giving you an opportunity to develop your writing and tactical production skills and brand strategy expertise, while being a key part of a dynamic, fast-paced team with Canada’s leading outdoor fitness company. You will be responsible for event and communication planning, digital media, and web content production planning and delivery. Key Accountabilities • Assist with the planning and delivery of content and graphics for our warriorpacks.ca website • Provide support for the execution of Warrior Packs video strategy, assisting with planning and logistics • Participate in content marketing and audience research initiatives • Implement, monitor and evaluate marketing communication strategies. • Execute effective communication, public relations and social media programs. • Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations programs that will enhance the Organization’s image and position within the marketplace and the general public. • Directs day-to-day operations in the areas of internal and external communications, websites, social media and advertising to ensure that the department is meeting goals and objectives. • Oversees planning and implementation of national advertising programs. • Oversees implementation of corporate website, email, social media, and other online initiatives. • Prepares and administers department budget. Approves and monitors departmental expenditures. • Plans and staffs the Marketing Communications department which includes managing Contractors performance in accordance with established guidelines, coaching and motivating direct reports, and administering compensation. • Performs other duties as assigned by management. • Supports the planning and execution of workshops, client launch parties, community events, pitch clinics, panels, parties and more. • Assisting with event planning, day of logistics, event activation and follow-up  (Must work at outdoor event in Crowsnest Pass July 7-9th) • Assists with event coordination, helping speakers get set up, assisting with logistics related to all events Required Qualifications Experience and Education: Currently enrolled in 2nd or 3rd year of a degree in communications, marketing, or public relations at an accredited post-secondary institution, and returning to full-time studies after this work term • Social media strategy background • Advertising, marketing, web, or public relations agency experience is an asset • Project and event planning experience is an asset Skills and Knowledge: • Proficiency with Microsoft Office Applications (Word, Excel, PowerPoint, and Outlook) • Working knowledge of digital media (Web, e-mail, social media - Google Adwords, Instagram, Facebook & Twitter etc.) and Google Analytics • Knowledge of web, video and photography production, understand brand and reputation fundamentals, and working knowledge of Adobe Creative Suite will be considered an assetExceptional verbal and written communication skills and a solid understanding of communication planning; poise, diplomacy, professionalism and a positive attitude with the ability to work well independently and on a team (with the ability to take constructive feedback) • Client service mindset with the ability to deliver on deadlinesExceptionally organized, strong attention to detail and problem solving skills with the ability to handle multiple priorities in a fast-paced environment • Strong team player with the ability to work collaboratively with people internal and external to the Warrior Packs organization Working Conditions • This is a 2-month work term, starting in June 2017 • Home based office, work from home • The schedule is Monday to Friday, with some evenings or weekends when events are scheduled • 30 - 37.5 hours per week Why choose Warrior Packs Fitness • Opportunities to: • take part in impactful business projects • network with experienced fitness professionals • engage in a strong professional network • gain valuable exposure in the Fitness industry * Relevant experience in your field of study • Competitive wages (Base salary + Commission) • Perks WHAT WE EXPECT FROM YOU: • Ability to stand up, speak out, and identify opportunities for change • Eagerness to roll up your sleeves and take on (and seek out) new challenges • An innovative, digital and entrepreneurial growth mindset • Collaboration magnet, connecting and collaborating with diverse groups – people just LOVE working with you! • Enrolment in a post-secondary college or university business / commerce degree program Submission: Please submit resume & cover letter Warrior Packs INC is an Equal Opportunity Employer. We are committed to a diverse workforce and a respectful work environment. We value diversity of expertise, talent and opinion which is leveraged for an innovative and productive work environment. We are focused on attracting and retaining the best talent by encouraging applications from all qualified individuals including visible minorities, women, Aboriginal people, and people with disability. As part of Warrior Packs Fitness employment process, candidates will be required to complete a criminal background check, Backcheck of all work experience listed on resume and reference checks. Any offer of employment will be contingent upon successfully passing the above. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place. Job Type: Temporary